The site contains a raft of useful information and references for visitors including a directory of addresses, useful telephone numbers for all consulates, airline offices, business chambers of commerce and medical establishments. Little unique features, such as the site’s handy ‘address card’, which allows tourists to print local destinations in Chinese to show taxi drivers, contribute to the site’s increasing popularity with an international audience and have propelled the number of subscribers and unique visitors per month to 50,000 since its launch in 2001.

Any company selling travel and leisure-related products and services and more specifically:
- Travel related companies…
- Companies offering gourmet food, wine, cooking products, health products...
- Companies offering cultural items: books, Chinese learning lessons, art, gifts...
- Hotels, restaurants, bars and clubs and other catering operations
- Establishments requiring broader coverage...

News:
News, updated weekly, focusing on Shanghai's most high-profile people, venues, events and interesting local companies.

Shanghai:
This section contains a complete directory of the newest attractions and travel information in Shanghai including events, top venues and latest videos.

Travel:
This section provides nationwide travel information for visitors. There is a directory of hotels, a list of tours that can be booked online, as well as information on other bespoke travel services available through the Magnolia Network. The section provides travellers with ideas and suggests itineraries for places to visit. It also features information on the World Heritage Sites in China.

Happenings:
This section features photos and videos of business events and parties around town. Coverage includes everything from business lectures and seminars to the openings of new restaurants and boutiques and product launches.

Venue:
This is Shanghai-today's constantly-updated directory of five-star hotels, retail shopping boutiques, restaurants, bars and clubs that might be of interest to visitors. Each venue featured on the site features a handy "address card" in Chinese that visitors can print out to show taxi drivers where they want to go. Each venue is also illustrated with beautiful photographs.

Interviews:
This section features the interviews of the Shanghainese and the International achievers.

Videos:
This section features the latest videos and interviews - videos of events around town, interviews with interesting people who are making a difference; footage of hot new venues and videos of special cultural events and performances in the city.

Shop:
This is the retail e-commerce section of the site. Shanghai is not only a fascinating combination of colourful past and progressive future, it is also a dynamic cultural centre. Both real-world and arm-chair travellers to the city can buy products in this section of the site that are reminiscent of Shanghai. The Shanghai Magnolia Membership Card is available in the shop. It is a membership card system offering vouchers and discounts for its members at various supporting venues and members can use the points accumulated to exchange gifts.

General terms and conditions of advertising and promotion:

• 50% of the full charge of each advertisement is payable in advance 21 days prior to the publication date of the advertisement
• The remaining 50% is payable within 30 days after the advertisement has been published on the website.
• Late payments will be charged at a rate of 1% per day for the outstanding amount.
• Cancellations policy: if less than 14 days written notice of cancellation is given prior to the date of publication, the 50% deposit is non-refundable.
• Refunds on long-term contracts cancelled will not include any applicable discount.

We require at least one high resolution company logo. We recommend that advertisers produce and submit their own banners although we can assist with the production of banners and microsites on request. If we produce a corporate banner, we will design one animated gif per size per advertising contract. The banner will be uploaded only after the full approval of the advertiser and any subsequent amendments to the banner or microsite requested by the advertiser will carry a surcharge.